Colorado Gummy Makers Are Shaping the Future of Edibles
While many economists predict that cannabis will consolidate into a few dominant national brands, Colorado’s cannabis-infused gummy market tells a different story. Brands like Ripple, Dialed In, and newcomer Flower Union prove there’s still room for innovation, differentiation, and growth.
Ripple: Affordable, Consistent, and Fast-Acting
Ripple entered the gummy category with a clear competitive edge: affordability and consistency. Their Ript Gummies retail at just $6 per 10-pack, compared to $15–$20 for top competitors.
To support this low cost, Ripple focused on operational efficiency—streamlining staffing, supply chains, and manufacturing. Marketing was minimal, with early packaging being hand-drawn.
“Consumers came for the price but stayed for the effects,” said CRO Missy Bradley. With over 1 million servings produced monthly, Ript now accounts for more than half of Ripple’s business.
Dialed In: Premium Rosin and Strategic Partnerships
Dialed In entered the market in 2020 with a bold move: rosin-infused gummies. Rosin was considered a high-end product, but Dialed In made it accessible by forming co-branded partnerships with cultivators like 14er.
By trading finished gummies for trim and customizing labels with each grower’s name and strain, Dialed In carved out a unique space with over 2,600 limited-edition batches to date.
Operating without outside capital, they bootstrapped their expansion and now produce over 22,000 units weekly, leveraging their own facility and license.
Flower Union: Whole Flower, Real Flavor
Launched in late 2024, Flower Union brings something surprising to the Colorado market: gummies that taste like cannabis.
Using Azuca’s Whole Plant Activator and visible flecks of decarbed bud, Flower Union avoids artificial flavoring and leans into terpene-rich profiles. Gummies range in color and flavor, depending on the flower used—from Kush to tropical fruit.
Initial batches sold through quickly, and retail reorders continue to grow. Education has been key: the brand developed budtender tools and training materials to explain the intentional cannabis-forward taste.
“We want it to taste like flower,” says founder Jon Spadafora.
Expansion and Compliance Learnings
Flower Union is now planning to launch in New Jersey, partnering with licensed cultivators. The move also prompted compliance updates, such as listing the top three terpenes on product labels—something not yet required in Colorado.
“We love that,” said Spadafora. “We wanted to do it anyway.”
The Key to Standing Out: Differentiation
Whether through affordable pricing (Ripple), premium solventless rosin (Dialed In), or whole-flower authenticity (Flower Union), each brand proves the market rewards clear identity and consumer-first strategies.
In an increasingly competitive space, new cannabis edibles must bring more than novelty—they must offer real value, unique experience, or meaningful partnerships to earn shelf space and repeat purchases.
