Flower Union Expands into New Jersey as Adult-Use Cannabis Market Booms
Flower Union, the Colorado-based cannabis brand known for its whole-flower infused gummies, is officially entering New Jersey’s adult-use market. Through strategic partnerships with local operators, Flower Union joins a wave of independent brands helping reshape the state’s cannabis industry.
Rapid Growth and Rising Competition
New Jersey’s adult-use cannabis market has experienced massive expansion since launching in April 2022. Recreational cannabis sales reached $789.8 million in 2024, and the number of licensed dispensaries has grown from 13 to over 200. Independent retailers are taking more market share from multistate operators (MSOs), who once dominated the space.
This shift has intensified competition and placed pricing pressure on larger operators, creating room for innovative brands like Flower Union to stand out with strain-specific edibles that speak to modern consumer demands.
Flower Still Leads, But Edibles Are Gaining
Cannabis flower remains the top-selling product, accounting for nearly 43% of total sales in New Jersey, according to Hoodie Analytics. However, vape cartridges follow closely at 25%, and edibles now represent approximately 13% of sales — a promising sign for brands like Flower Union specializing in clean, full-spectrum edible options.
As consumers become more selective about product quality and experience, demand is rising for whole-flower edibles that offer true-to-strain effects.
Local Regulations Continue to Pose Challenges
Despite strong growth, local regulations are limiting market access. Approximately two-thirds of New Jersey municipalities still prohibit adult-use cannabis sales, and many of the towns that do allow sales impose strict zoning or licensing limits. These restrictions continue to bottleneck new business openings, even as the Cannabis Regulatory Commission has approved over 1,500 conditional licenses.
A Competitive But Promising Future
As new brands and independents enter the market, New Jersey’s cannabis industry is becoming more diverse and dynamic. Out-of-state entrants like Flower Union are helping to elevate the competitive landscape, even while navigating local regulatory complexity.
Operators who prioritize product quality, pricing strategy, and local partnerships are best positioned to thrive as New Jersey’s cannabis economy matures.
