How Whole Flower Edibles Are Reshaping the Cannabis Market
The cannabis edible space is evolving — and Flower Union’s new collaboration with Azuca is at the forefront of that change. While many brands still rely on traditional extraction methods to infuse edibles, Flower Union takes a bold, plant-forward approach with whole flower infusion.
What Are Whole Flower Edibles?
Instead of using THC distillate or solvent-based extracts, whole flower edibles are infused directly with the cannabis plant itself. This method retains the complete cannabinoid, terpene, and flavonoid profile of the strain — offering a truly full-spectrum experience.
“It’s not a gimmick,” said Butler, referring to the visible plant material in their gummies. “The plant itself becomes the point of infusion.”
Why Go Solventless?
This solventless edible process avoids the use of harsh chemicals, resulting in a cleaner, more natural product. Consumers experience the flavor, aroma, and effects of each strain as the grower intended — with no shortcuts or synthetic enhancements.
It’s Also Cost-Effective
The benefits aren’t just for consumers. From a production standpoint, whole flower infusion is significantly more efficient than solventless extraction.
“In a New Mexico market study, we found it costs 70% less to use whole flower than it does to work with solventless extracts,” Butler shared.
That savings opens the door for better pricing, higher quality ingredients, and more innovation in the edible space.
